Road to 7 Figures: Introduction

I’ve always wondered what it takes to build a 7-figure online business.

How big does your email list have to be? How do you grow it from 0-5k subscribers, from 5k to 10k, 10k to 20k, 20 to 50k, 50k to 100k? Which methods of growing an email list actually bring paying customers, and which bring people who will never buy from you?

What kind of products should you sell? Is it better to sell $1,000 products or $50 products? How often should you launch them? Should you sell them through “launches” or automatically, behind the scenes? Should you offer coaching and consulting or not?

When is the right time to hire a team? How much should you invest in a team? How much should you invest in yourself, in your business and in your team? And how much money should you save or spend?

I know there’s no one answer to any of those questions, but I always wondered…

What REALLY works? What do online business experts SAY it takes to build a 7-figure online business, and what did they actually DO to build one?

If you take any one online entrepreneur and ask them how they grew their business to 7 figures, they’ll rarely be able to tell you. Not because they wouldn’t WANT to tell you, but because it would take them a long time to actually walk you through the whole process – precious time that they don’t have.

Sure, you can “figure it out” on your own. You can follow them and study what they do. You can listen to their podcasts. You can build relationships with them and ask them about it. You can join their online programs, hire them as a coach or join their elite mastermind to learn from them – and maybe, you can slowly figure it out.

There’s one problem with doing all of this though – there are things people just won’t tell you or share with you that happen behind the scenes. You’ll rarely hear the “whole” story of what REALLY happened. Maybe it’s because they want to keep some “business secrets”, maybe it’s because they don’t enjoy talking about their failures, or maybe they just don’t think about them.

Regardless of what the case is, I haven’t seen anyone actually document the journey of building a 7-figure online business online.

So I thought to myself… Why not me?

And that’s how the Road to 7 Figures was born.

What is the Road to 7 Figures?

Road to 7 Figures is my new project where I’ll publicly document how I grow my online business from 6 to 7 figures and share ALL the details – the good and the bad ones. I’ll share what works, and what doesn’t work. I’ll share my successes as well as failures. I’ll share the good and the bad days, without holding anything back.

I’ll do that by writing weekly updates on my blog (make sure you subscribe to my email list to get them) with one major lesson from each week – as well as a peek into what’s going on in my life. You’ll be able to find these updates and lessons in the Road to 7 Figures section of my blog.

I’ll focus on making these posts valuable for an entrepreneur that’s either starting their online business or who wants to take it from 6 to 7 figures like me (but also fun and easy to read).

When will I complete the Road to 7 Figures?

The challenge will be complete once my business brings in 7 figures in revenue in one calendar year through online program sales, coaching, consulting, etc.

I don’t have a tight deadline for this project and I highly doubt I’ll complete it in 2018. I’d say 2019 or 2020 is more realistic. The reason why I haven’t set a tight or ultra-aggressive deadline on it is that while it’s important for me to build a 7-figure business, I never want to make business decisions where revenue is the primary motivator.

In other words, I wouldn’t want to build a 7-figure business by selling products that don’t work as advertised, doing some heavy discounting, building out an aggressive affiliate campaign or recklessly spending tens of thousands of dollars on Facebook Ads.

For me, it’s more important to build an authentic business that will continue growing for years to come, rather than to try and hit a magical revenue number in a year. So when the challenge is done, it’s done – but I do know that growing my business to 7 figures is inevitable – it’s just a matter of time and putting in the work.

Where am I at with my business right now?

By the way things are moving right now, I’m set to hit around $150k in revenues by the end of this year, which will make it my most profitable year to date. My email list is at roughly 6,000 email subscribers, and the revenue mostly comes in from my Ultimate Guide System program (my flagship program on growing your email list and customer base with Ultimate Guides), 1on1 coaching and group coaching programs. I also have some affiliate revenue coming in on the side.

This year I’ve invested heavily into myself and my business. I’ve worked on refining my business skills, joined a few premium online courses, attended a few events in the US and joined an elite mastermind. I also brought on a new Virtual Assistant that helps me with scheduling and admin work, and I have my girlfriend do all the photos and designs for me.

My goals for next year are to at least double that and get to around $300k in revenues, then move on to $500-$600k in 2019, and to hit $1m in yearly revenues by 2020. I feel like these are realistic numbers based on what I’ve seen other people around me do, but I also know that if I give it my all, my business can grow faster than that as well.

I’ll share more about my strategy for achieving those goals in the future weeks / months.

Why I’ve decided to publicly share my Road to 7 Figures

One of the things that my readers have always asked me about is to share “more of my story” of how I’ve built my online business, so I’ve been wanting to do something like this for a while – I just needed to find the right format to do it.

I love doing things in my life and business that few people (or anyone at all) have ever achieved. I just find it exciting to be able to say that I’ve put in the work to do something that most people aren’t willing to put in the work to do. The fact that nobody has ever documented their journey to 7 figures in this way online made this project super exciting to me, so I decided to pull the trigger on it.

With this project, I’m hoping to take you behind the scenes and show you what taking an online business from 6 to 7 figures is REALLY like, and help you grow your own online business with the insights I share with you. One of the most important things for me in life is leaving a legacy, and I believe that publicly sharing my journey will largely contribute to that.

Beyond that, I also know that I’ll want to write a book about my life story someday, and having this journey documented already will be immensely helpful. That way, I won’t have to go back in time and (vaguely) remember how things happened – I’ll be able to share what actually happened, which is nice.

When does the Road to 7 Figures start?

We’re officially starting the Road to 7 Figures next week. In order to get the updates from my journey, just enter your name and email in the orange box below – and I’ll also send you my free e-book where I share the #1 strategy that has helped me take my business to 6 figures in the first place.

-Primoz