How I learned to look really f*cking good (and saved my relationship)

Over the past few years, I’ve had a love-hate relationship with developing my personal style.

When I was in high school and college, I had NO IDEA what dressing nicely looks like and why it mattered (which might explain why I was single for a long time). I would basically wear whatever clothes my mother bought me, and if I was lucky I would get a nice shirt or a pair of socks for Christmas.

I had no idea about what clothes to wear, how to make them fit well, why fit is even important, what kind of colors to wear… Nothing.

Dressing up in some jeans and a short sleeved shirt was more or less the pinnacle of my style (although I managed to somehow ruin that by doing awkward poses like these…).

As I started my own business, I realized that looking good might actually bring me more business opportunities (here’s a great article on that topic from Neil Patel).

This was the first time I went on a mission to learn how to dress better.

Naturally, I went to the more expensive stores, looked for the nice custom hang tags with string made from quality textiles, bought a few big brand items and tried to get styling tips from the stylist in the stores. I essentially asked “what would look good on me?” and they’d bring me a bunch of expensive clothes.

For example, here’s a photo of me that you might have seen from my Business Insider feature – I bought this blazer on sale, and the only reason why I bought it was because it was from Hugo Boss and it was orange on the inside (yes, my thought process was amazing…).

I don’t think I looked bad in that blazer, but the problem was that it was made of a weird fabric and I couldn’t really use it on a day to day basis. The blazer was too hot to wear in the warmer months, and in the colder months it was too cold to walk around in it.

The end result? I ended up wearing it about 3 or 4 times and then burying it in my closet where all it did was collected dust.

Shortly after I spent thousands of dollars on new clothes from expensive brands, I decided that just wearing nice clothes wasn’t enough. I wanted to look good naked as well. I started going to the gym and eating healthier, and soon all of my pricey clothes were way too big and didn’t fit me any more.

Whoops. I’ve just spent thousands of dollars on something I’ll never be able to use again.

As that happened, I decided it wasn’t worth buying nice clothes if I’m going to lose more weight, and somehow I also got the idea that now that I had a six pack, I didn’t really NEED to wear nice clothes, and that I could look good in anything.

And because I never actually learned HOW to dress better (not that I didn’t want to, but the generic style advice all over the internet wasn’t really that helpful), I literally decided I could wear ANYTHING…

That is how this happened:

Yup, for whatever reason I thought it would be a good idea to fill my wardrobe with pink and neon green clothes (not pictured, thank god). No good excuse for that. And my girlfriend absolutely HATED my neon green t-shirts and was begging me to get rid of them.

A few weeks later, my style (thankfully) took a turn for the better.

One of my friends, Peter Nguyen reached out to me via a Facebook message and offered to help me with improving my style for a piece of content he was working on.

Peter runs a site called The Essential Man where he helps guys look really f*cking good:

Since I knew that Peter knew what he was deciding I decided to give it a shot. We had a brief conversation where he shared a few wardrobe tips with me and helped me get started with building a new wardrobe that would fit my body shape and contain clothes that I could wear every day and look great in them.

After our call, I went on to stalk Peter a bit on his website and stumbled upon his free 2016 Fall Style Guide:

This single piece of content was the best piece of content with men’s style advice I’ve ever read. It was incredibly organized and detailed, and it was written in a language that I (and not just the style fanatics) could understand.

As soon as I started reading the guide, I couldn’t stop.

I read until the end of it in one sitting. If before reading the guide I had a vague idea of what my fall and winter wardrobe should look like, after reading the guide I knew EXACTLY what to do next.

I knew which clothing items to buy first. What to pay attention to while shopping. What NOT to buy. What the price points of the items that I wanted to buy should be. And even the exact brands that were Peter’s favorites. It really felt like he thought of everything as he was writing the guide, and that he really understood where I was and what my struggles and concerns were.

Shortly after I finished reading the guide, I went on a shopping spree and bought most of the items that he recommended in the guide. For the first time ever, I knew what I was looking for in the store, and the shopping experience became so much more fun and effortless.

I ended up with a wardrobe that I actually liked, that fit me well, and that I looked great in. And I’ve never looked back. Now I can look good if I’m just going on a casual date…

If I’m exploring NYC & DC in the winter…

Or if I’m doing a photoshoot for my new website:

Dressing better not only helps me look better in photos that I post on my website and Instagram and allow me to look more professional at the events and meet ups at the events, it also allows me to FEEL better on a day to day basis.

There’s just something about dressing up nicely that allows me to be more confident in what I have to say and be more productive when I sit down to work.

And best of all, now my girlfriend doesn’t have to dump me for wearing neon green t-shirts. It’s a win-win.

I can honestly say that Peter’s free guide has been one of the best and most impactful pieces of content I’ve ever read.

And it was just ONE of many outstanding pieces of content that he has created over time.

He also wrote…

• The Essential Guide to Surviving Hot Weather with Style
• The Ultimate Guide to Buying a Leather Jacket
• A Beginner’s Guide: 16 Essential Style Tips For Guys Who Want to Dress Better

And all of those are as good as the Fall Style Guide that I first read.

Because his guides are so remarkably good, I don’t even bother with looking elsewhere for style advice. I know that if I have a question about style, Peter has either already covered it in one of his guides, in his Essential Wardrobe course, or I can shoot him a quick email and get a great response.

Over the past few months, Peter has become my go-to expert for style advice.

I open and read every single one of his blog posts and emails, because I know that when Peter writes something it’ll be GOOD.

And because I know how good his content is, I’ve happily shared it on my social media in the past (and I’m even writing this email about it), even though he never asked me to:

If you’ve enjoyed Peter’s story (or content), and might want to create something like this yourself, then I have great news for you.

I’ll talk about how to create content that’s “really f*cking good” (as Peter would say) over the next few weeks, and I’m excited to share some of the best tips for creating epic content with you that I’ve never shared before.

Tips that will help YOU create outstanding content for your audience that will absolutely blow them away, make their lives better and bring in more high quality traffic, email subscribers and sales for your business. And help you become the go-to expert in your niche.

Just like Peter has changed my life to the better with his content, I’ll show you how you can do the same with your audience.

To help you do that, I created an epic, 13,000+ word Ultimate Guide checklist where I share with you the exact process I use for creating epic guides that can help you get started with creating epic content for your audience.

Here’s what’s included in the 13,000+ word Ultimate Guide Checklist:

• The biggest mistakes people make when creating Ultimate Guides (and how to avoid them)
• 9 Ways in which you can use Ultimate Guides to grow your online business (whether you’re an established business owner or just starting out)
• My never-before-seen checklist for creating Ultimate Guides (with real life examples and secrets I’ve discovered over 5+ years of creating them)

To download your free copy of the Ultimate Guide Checklist, simply leave your name and email address below and I’ll send it to you within a few minutes!

-Primoz