Helping online entrepreneurs build a 7-figure online business
In today’s video, you’ll learn…
Enjoy!
Past editions of The Road to 7 Figures:
See you tomorrow!
-Primoz
In today’s video, you’ll learn…
Enjoy!
See you tomorrow!
-Primoz
Last year, I had a crazy idea.
I wanted to create the best, most hands-on online business coaching program out there tailored specifically to top performing online entrepreneurs.
It was my dream to help incredible coaches, consultants, freelancers and online entrepreneurs scale their businesses from 5 to 6 figures and beyond, like I scaled mine in the past.
It was my dream to work with a small group of people who are ultra-ambitious, hard-working, and want to build an online business to change lives of millions all over the world.
It was my dream to share all the knowledge I’ve learned over the past 6 years of building an online business with them, point them in the right direction, and help them grow their business faster than ever before.
Last November, my dream came true.
I launched a small group coaching program called “The Top Performer Club” as an experiment, and had the perfect group of entrepreneurs sign up for it.
We jumped on a live call every week to talk about their businesses, as well as the current trends in the online business industry they should be aware of.
The program was the perfect mix of weekly clarity, accountability and feedback, and I knew it would help them grow their online business – it was just a matter of when, not if.
But even though I knew the program would be helpful, I never imagined just how helpful it would be.
For example, just last week, within 48 hours…
Plus, we have two more students in the program that are starting their product launches this week and another student who is working on building their second online course within the past few months, and just signed a new recurring client.
I was blown away by their results, but deep down I know that they weren’t “luck” or “chance”. They were a direct result of all the hard work they’ve been consistently putting into their businesses over the past 2 months or so (we’re only 1/3 through the program).
When I took the time to think about why the program worked so well, I realized that it was a mix of 3 things that are extremely rare in the online business world:
These 3 things lead to one thing that matters most when running an online business: consistent, strategic massive action (I know, that’s a long phrase… but t’s the most accurate description).
Here’s what I mean:
You’ve probably heard the phrase “what got you here won’t get you there” before.
This phrase is especially true in online business.
The same strategies that we use to get from 0-$30k likely won’t be enough to get us to $100k, $250k, $500k or $1m in yearly revenues.
That’s why online entrepreneurs hit plateaus at different stages of their businesses. We keep doing what they’re doing and see the results… Until it doesn’t work any more.
At that stage, what do we usually do?
Maybe we keep trying to work harder for a while, until we see that that’s clearly not enough.
Maybe we try to get clarity by seeking out new strategies by joining new online courses, reading books or browsing the web… But at a certain level we can’t really learn from those sources any more, as the information is “nothing new”.
Or, what’s even worse, we see 10 different options for what we COULD be doing, but don’t know which is the BEST option for our business (so our business becomes super messy).
So we end up stuck, not knowing what to do next and wish someone would just TELL us what to do so we can go back to kicking ass with out businesses.
I’ve found that in this situation, there’s one option that is FAR better than all the others, and the #1 reason I joined an elite mastermind from a 7-figure entrepreneur last year:
Getting direct, brutally honest feedback from someone who has built the type of business we want to build.
I know that if I want to get my business to 7 figures, the best way to do that is to learn from someone who has already created one.
To get your business from 5 to 6 figures, the best way to do that is to learn from someone who has done just that.
When someone helps you figure out EXACTLY what you need to do to scale your business to the next level… You can stop wasting time and THINKING or PLANNING your “best actions”, remove the guesswork from the equation and focus on doing the work, knowing your business will grow.
There’s worse for growing an online business than being overwhelmed, all over the place and not knowing what to do next.
There’s nothing better for growing an online business than feeling calm, focused, and crystal clear on what you need to do next.
And that’s one of the reasons why The Top Performer Club works so well.
Because we meet on a weekly basis, my students can always get a clarity check on their business strategy, and then go right into execution.
There’s no more spending hours (or weeks) thinking about what to do next. There’s just consistent, massive action that brings results.
In my opinion, the #1 thing that 99% of online entrepreneurs miss right now is brutally honest feedback.
There are tons of online courses out there which help you build online businesses, BUT most of those online courses don’t include any good feedback.
They include information and guidelines, which is great… But that’s not really enough to build a successful online business as fast as possible.
Think about it.
Why do all the top NBA players have (many different) coaches?
Why don’t they just read books or online articles, or practice without feedback?
Why don’t they watch YouTube videos to improve their skills or take online courses?
Because consuming information can only help you get so far… And without a coach to give you constant feedback on what you’re doing, you just won’t progress as fast as possible.
I know that if I read a book on basketball and tried to learn it by myself, I might learn something – but hiring a coach to help me pinpoint exactly what I’m doing wrong and give me pointers for what to improve would help me drastically cut down the learning curve.
The same is true in online business.
While you can rely exclusively on online courses and see SOME business growth, I’ve found that the best growth by far comes from getting brutally honest feedback from people who have built the types of businesses I want to build.
That’s because when you’re starting (and scaling) your online business…
Of course you can try a lot of different things and see the response from your audience (and you should), but putting your work in front of someone who instantly sees what you’re doing well and what you could be doing better helps you shortcut that learning curve and learn faster (and grow your business faster).
If you just rely on online courses to get feedback, chances are you won’t get a ton of amazing feedback because:
And even if you do manage to get some feedback, you’ll usually get more encouragement than the type of brutally honest feedback that REALLY tells you what you could be doing better and helps you improve.
This is especially true once you start running a 5-figure business and want to get to 6 figures – there’re just fewer and fewer places where you can ask for help and get great feedback.
The reason why The Top Performer Club works so well is:
Which means that you can instantly tweak your content strategy, your sales page, your proposal or your launch sequence, get better at running and online business faster, and see the results pour in.
Over the past few years, I noticed that the times when my business grows the most is when I have the most direct accountability.
It’s not that I’m lazy and don’t get anything done WITHOUT accountability… But speaking to a coach every week that lights a fire under my ass, challenges me to push yourself more and more and is there waiting for my updates at the exact same time next week…
…just makes me work so much harder than I would otherwise.
That’s why I have my own business coach, a high-performance coach, as well as multiple personal trainers.
When I was designing The Top Performer Club, I thought about different ways in which I could run it.
I thought about doing weekly calls, bi-weekly calls, and monthly calls. In the end, I asked myself “what would give my students the BEST results?”, and pulled the trigger on weekly calls.
To be honest, this was the BEST decision that I could have made to make a program a huge success and get incredible results for my students.
The weekly calls provide the perfect mix of crystal clarity, brutally honest feedback and non-stop accountability… Every single week for 6 months.
And unlike other coaching programs out there, I make sure that the coaching calls are at a time that works for every single person in the program, and I expect the students to attend at least 95% of the live calls.
This means that you don’t really have the room to “slack” or “fall off track”, because you know that next week, Primoz and other students are waiting for you and eager to hear your updates.
Now this kind of an approach isn’t for everyone, and it might even make some people uncomfortable, but my students have been absolutely loving it.
Because when you have this kind of non-stop accountability, you can stop wasting time, focus exclusively on the things that matter most in your business, and develop that consistency that you’ve been seeking all along.
And the best part?
Once you’re consistently taking massive action in your business, getting feedback, learning, improving, and growing… You know you’re finally giving your business everything it needs to succeed.
You’re not giving if 50%, 80% or even 95%. You’re giving it 100% of your effort, and you know that you’re finally doing your best to grow it.
And the reason why I love The Top Performer Club the most is simple – it helps you bring the best out of you.
It helps you become the kick-ass online entrepreneur that you know you are, AND grow your business faster than ever before.
I see so many online entrepreneurs who have successfully got their online businesses off the ground hit a plateau.
They’re working hard, but their business just isn’t growing as fast as they’d want it to.
They ride the roller coaster of the “feast and famine” cycles. They waste a ton of time thinking what to do next, rather than putting in the work and helping their clients.
They’re frustrated because they KNOW they can build a 6-7 figure online business, but don’t know HOW.
As I see that, I constantly think to myself: “It doesn’t have to be that way”.
Building an online business doesn’t have to be this stressful experience where you’re worrying about whether your business will do well or not, and where you don’t know what to do next.
It CAN be fun.
Remember why you started your online business in the first place.
To help people. To share your knowledge with the world. To become truly financially independent and spend 100% of your time doing things you love and living on YOUR terms – whether that means working on your business in your PJs, taking more frequent vacations. or spending time with people who matter most to your in your life.
I want to help you bring that fun, joy, and happiness back into your online business.
I want to help you grow your online business faster than ever.
I want to help you share your knowledge with the people that NEED to hear about you.
The program will start in early February (you can apply for the program here).
Here is how The Top Performer Club works:
* The program is 6 months long
* Each week, we’ll meet for a 90-minute live coaching call where we’ll tackle one major challenge in your business
* The coaching calls will be at a time that works for everyone so that you can attend at least 95% of the calls
* There’s also a “text a top performer” WhatsApp group that you can use to get any questions answered outside of the weekly live coaching calls
* There are only 6 slots available for this program
That’s pretty much it – it’s a simple, straightforward program that works well – no unnecessary bells and whistles.
Who is The Top Performer Club for?
This version of The Top Performer Club is designed for ultra-ambitious entrepreneurs who want to scale their business from 5 to 6 figures.
The program is perfect for you if you:
And you’re looking to join a kick-ass coaching program with other top performers who are just as ambitious and driven as you in growing their online businesses.
If you’re ready to get more money, more clients, and have more FUN in your online business…
You can fill out your application for The Top Performer Club here.
(note: It’s a long application because I’m only looking for people who are super serious)
I’ve already received a few great applications for this round of the program, so I expect it to sell out pretty soon. If you’re interested in applying for the program, I recommend doing so earlier rather than later, as there are only so many people I can work with in order to deliver the highest quality of the program.
What about a coaching program for people who want to get their business from 0-5 figures?
Over the past few months, quite a few people reached out to me and asked me if I’ll be launching The Top Performer Club for people who are running their online businesses on the side, and want to get them from 0-5 figures.
I might do that in the near future if there’s enough interest, and if you’re interested in that version of the program, you can still apply for the program here.
When the time comes, I’ll reach out to you with more details.
That’s it for today – if you have any questions about The Top Performer Club and whether it’s right for you or not, just leave a comment below and let me know!
I’m looking forward to hearing from you,
-Primoz
The first (of many) videos on the Road to 7 Figures is here!
Today, I talk about:
Enjoy!
Resources mentioned in the video:
Past editions of The Road to 7 Figures:
See you tomorrow!
-Primoz
If you’re reading this, you’re probably wondering…
I wondered about those same things too.
And over the past few years, I went from charging $25/h for coaching to as much as $1,000/h.
As I did that, I found that there were 3 bulletproof strategies that you can use for raising your rates as a freelancer, consultant or a coach.
I also realized that while most people talk about strategies #1 and #2 that I’ll share below, practically nobody talks about strategy #3.
In this post, I’m excited to share ALL of these strategies with you.
But first, let’s get an even more important question out of the way…
From my experience, there’s really just two situations when you should raise your rates:
#1 – When you’re fully booked with client work
#2 – When you KNOW you’re undercharging (and people are telling you about it)
The first situation is pretty straightforward.
If you’re completely booked out or even overbooked with client work, you’re spending every living moment serving your clients, and don’t have the time to work ON your business because you’re stuck working IN your business…
…Then you’re likely charging too little and can raise rates with your current or existing clients.
In fact, if you’re at that stage of your business, you HAVE to raise your rates, otherwise, you’ll always be stuck on a hamster wheel working with your clients for the same rates, without having the time to grow your business further.
The second situation is a little bit more subtle.
It’s when you KNOW when you’re undercharging.
So what does that actually mean?
It means:
Having said that, there’s one situation when you SHOULDN’T raise your rates (or aim to be paid what you’re worth).
I’ve seen people try to raise their rates in this situation over and over again, and it was a huge mistake that leads to a ton of disappointment.
Can you guess what it is?
It’s trying to raise your rates when you’re STRUGGLING to get your first (or next) few paying clients.
If you don’t have people knocking on your door to work with you yet, or if you’re having a hard time even finding those first few paying clients, you have no business raising your rates.
Instead, you actually should be charging a bit less, really over delivering for your clients, and getting testimonials, case studies referrals that will help you get more work with existing clients, as well as get more paying clients to grow your business.
If you ignore this advice and try to raise your rates regardless (because you think you are worth so much more or feel entitled to charging premium rates, or simply want to make that $$$), get ready for a world of pain.
Rather than locking in your first (or next) few paying clients, you’ll likely get a lot of NOs, and often spend weeks finding clients only to be back at square one after your proposal is rejected.
In short:
Raise your rates when you have TOO MUCH, not TOO LITTLE demand for your work.
Sounds good?
Great, let’s talk about the fun stuff now – actually raising those rates, charging what you’re worth, and earning those Benjamins.
If you’ve got a ton of demand for your business or you’ve been (intentionally) under-charging for a long time, you’re in luck.
The SIMPLEST way to raise your rates is to literally “just do it” (you saw that coming, didn’t you?).
For new clients, that means raising the rate in the proposal / sales conversation, and seeing how they respond. For example, if you used to charge $100/h you can test charging $125/h with your next client. If they pay without blinking an eye, you can try charging your next client $150/h (and so on).
Gradually raising your rates like this will help you determine the true perceived value of your services. Eventually, you’ll hit a wall when people feel like your rate is too expensive (which is when strategies #2 and #3 come into play), but until then you can continue to raise your rates without any massive downsides.
There’s only one caveat – you should always make sure your clients continue to get amazing value from you and that they’re happy with your services for the price they’re paying. You never want to raise your rates to a level when people don’t think your work was worth the investment.
How to use raising your rates to get more new clients in a short amount of time
You could also use raising your rates as an urgency tool to generate more clients in a short amount of time. For example, you could announce to your audience (if you have one) that your coaching your rates are going up on a specific date, but that you’re taking clients at the current rate until that date.
The benefit of that strategy is that you might be able to score a few extra clients in a short amount of time that were procrastinating pulling the trigger, but there are downsides to it as well.
One of the downsides is that you’ll need to announce your rates publicly (which you might or might not want to do), while another is that you might hear crickets for a while after you do this (since most of the interested people will pay during the “sale” period). The last downside is that you won’t know if you can actually make the sale at a higher price point, and the last thing you want to do is go back to your old rates.
I’ve used this strategy when I first started my coaching business and it worked well for generating the initial income spikes, though I’ve stopped doing it once I focused on doing more high-value work with high-value clients.
As you raise your rates with your NEW clients, you don’t necessarily HAVE to raise your rates with your existing happy clients. You especially don’t want to raise your rates with them every few weeks or months, as they’ll feel like you’re just trying to milk them for money.
But after you’ve been working with them for a year or so, and when your rates are dramatically higher than they used to be and you’re not excited to work at your old rates anymore, it might be a good time to raise your rates.
You can do this by either letting them know in advance / during the renewal conversation that your rates have gone up, OR you can let them know that your rates will be going up AFTER this renewal but give them a chance to buy a bigger package at the existing rate.
The second option makes sense if you have your clients on a monthly package – doing this could incentivize them to purchase a 3-month, 6-month or 12-month package.
Imagine walking into a first class cabin on an international flight.
You sit down in a chair that’s bigger than your chair in the office. Then, the flight attendant approaches you and politely asks you:
Which champagne would you like, sir? Krug or Dom Perignon?
They make sure that your glass is always full. They make your bed before you go to sleep. They proactively check in on you every few minutes to make sure you’re 100% taken care of.
People don’t pay thousands of dollars for first class to just get a bigger seat and better food.
They spend that kind of money because they know that the whole experience will be much better than being in the crowded economy cabin where you’re usually treated like a second-class citizen.
The unfortunate truth is that many freelancers, coaches, and consultants treat their clients like they were flying economy class.
They show up, they do the work… But that’s where it ends. They do the bare minimum they’re paid for and never go rarely and beyond for their clients, without thinking of their service as a first class service.
A great way for you to stand out from the crowd (and raise your rates) is to offer a true, proactive first-class service to your clients.
This might mean…
Now don’t get me wrong – I’m not at all saying that you should turn your business into a “style over substance” type of business and focus JUST on the service without actually delivering on your promise.
But if you can combine the two together, you’ll likely be able to delight your clients more and charge higher rates than your competition.
For example, if you compare a photographer that charges $100/h (the economy photographer) and a photographer that charges $200/h (the first class photographer), their quality of their photos usually won’t be all that different.
What will be different is the level of service:
Because the first class photographer will take more time to talk to the client and truly understand their needs (then proactively address them), they’ll be able to charge double (or even higher) the rates of the economy photographer.
The same goes for a first class coach, consultant, or even an online entrepreneur.
So if you’re not doing it yet, definitely take the time about how you can go above and beyond for your clients and offer a truly first class service to them.
The other difference you’ll notice between economy class and business / first class is this:
The economy class nickel-and-diming often reminds me of charging an hourly rate as a service provider.
When you charge an hourly rate, your clients have to pay for every single thing you do for them (or you end up doing a ton of unpaid extra hours).
While that’s a great approach for keeping things simple when you’re just starting out, you might want to go to a premium approach later down the line to avoid nickel-and-diming, charge higher rates and provide a better experience for your clients.
Instead of charging an hourly rate, you could offer:
For example, if you’re a website developer and you typically charge $50/h, but you know that developing a website usually takes you 20-30 hours depending on how complex the project is, you could be charging anywhere between $1,000-$1,500 for “the whole package”, without focusing on how many hours it takes you to complete the project.
As you do this, you’ll slowly train your clients to stop comparing you to that other freelancer that charges $50/h, and you can gradually create bigger and bigger packages to charge higher and higher rates.
Or, if you’re a coach that typically charges $100/h, you could start thinking of you packages like a monthly retainer at $500/month that includes a weekly coaching call + email access to you, and then gradually raise your monthly fees from there.
Ok, so we’ve talked about The Nike Strategy that you can use to instantly raise your rates, especially if you’re charging less than what you’re worth.
We also talked about The First Class Strategy that you can use to become a first-class business owner, proactively make yourself more valuable for clients and stand out from all the economy business owners.
But what do you do when you raise your rates, take extra care of your clients… but feel like you hit a ceiling?
How do you go from charging $250/h to $1,000/h or more, when just raising your rates or improving your service isn’t enough?
I’ve hit that ceiling multiple times in my entrepreneurial career and eventually managed to break through it.
But what surprised me is that almost nobody really talks about this ceiling, or how to overcome it.
So I had to figure it out on my own.
And as I did it, I realized WHY almost nobody talks about breaking this ceiling.
It’s because going from charging $250/h to $1,000/h doesn’t happen overnight, or even over 8 weeks.
It’s something that can take months or even years of hard work, that few people are willing to put in.
You see, you can’t really use hacks, strategies or tactics to go from earning $250/h to $1,000/h.
But there’s one thing you CAN do to get there.
And it’s actually insanely simple.
Do you want to know what it is?
It’s becoming a true master of your craft.
It’s learning new skills.
It’s honing your existing skills.
It’s becoming more valuable to your clients.
It’s solving more of their problems.
It’s solving their problems.
So instead of asking yourself “which other tactics can I use to raise my rates?”…
The strategy becomes as simple as asking yourself:
“How can I get better at what I do?”
While there might not be a huge difference in the skill set of someone that charges $50, $100 or even $200/h, I noticed that there is a large gap in expertise of people who charge $250/h, $1,000/h, $3,000/h or more.
If you want to charge hundreds (or thousands) of dollars per hour for your coaching, consulting or freelance services, the game becomes pretty simple:
You need to be one of the best people in the world at what you do.
You might have heard of ultra-successful entrepreneurs doing consulting for $3,000/h or more.
You might have heard of top speakers charging $25,000 (or even a lot more) to show up for a public speech.
You might have heard of copywriters charging $50,000+ for a single sales letter.
There’re a few reasons why some people can charge such insane rates:
And at the end of the day, all of those lead to one thing:
Being a true expert.
The people who spend thousands or tens of thousands of dollars on a coach or a consultant want the best of the best, and you have to be able to demonstrate your expertise to them if you want to charge that much for your services.
So if you’re stuck at a plateau and can’t seem to charge more no matter how you write your proposals or which strategy you use, the solution is simple:
You can take a step back and ask yourself questions like:
If you’re a coach, this might mean getting better at coaching around topics you’re not great at coaching, or improving your coaching skills (which few coaches do).
If you’re a software developer, that might mean learning about new technologies, platforms or programming languages that could help your clients but you’re not familiar with (OR truly mastering a valuable programming language to the extent that few people do).
If you’re a lifestyle photographer, that might mean learning new techniques for capturing incredible lifestyle shots, getting better at doing lifestyle shoots in certain environments you’re not great at (in a park, with a skyline, etc.) or deciding to become the #1 expert in engagement photography.
This process, of course, isn’t quick or easy, but it’s the exact thing that separates the people who charge the highest rates from everyone else.
While everyone else is busy finding new “strategies” for increasing their rates, they’re busy mastering their craft and becoming the best in the world at what they do.
If you want to charge premium rates as a freelancer, consultant or a coach, there are only 3 things that you really need to do:
That’s all you need.
Now I’d love to hear from you:
What’s your experience with raising your rates been like?
Share it in the comments below!
-Primoz